Handpresso
Brand image development
Handpresso is a spin off from Nielsen Innovation, and is now a completely independent company. Nielsen Innovation works for Handpresso on a consulting basis to keep on developing the original concept. The designers oversee everything related to the products themselves, the range of accessories, the packaging as well as the corporate branding.
Design of a whole range of accessories reinforcing the concept
Accessories have been created to assist the user in the new uses generated by the espresso in the open air. They are actually aimed at making the new concept of nomadic espresso even more understandable. As for the Handpresso Wild itself, their design is still emphasizing both the luxury and the practicality of these stylish and yet robust outdoor items.
First of all, the outdoor set, a stylish bag containing it all: the Handpresso WILD E.S.E, 4 unbreakable cups, and a 300ml thermo-insulated flask (to have hot water always close to hand).
The carrying case protecting your Handpresso Wild also contributes to ensure a successful experience wherever you go, as well as the Domepod® case - to fill 3 Domepod beforehand with the espresso coffee you like and bring them with you in the case wherever you go!
As for the intense portafilter to enjoy a ristretto (a very « short » shot of espresso coffee), it enables you to slow down the infusion while increasing the extraction of the aromas!
Graphics connecting two worlds
Handpresso bridges the gap between 2 worlds: the high end premium quality espresso world, with well-defined codes, and the mobility world having no clear codes, in which the products themselves have to convey this idea. Thus, the formal and graphic language of Handpresso’s products is based on simple and classical volumes relating back to the rather traditional coffee world. The use of the black colour with its aspect and finish helps conveying this impression as well as the brand image.
Most of Handpresso’s graphic communications tools are taken care of by Nielsen Innovation’s design team, be they the logo, the website, brochures, leaflets, posters, business cards or newsletters... Their work also includes the booths at the Fairs where Handpresso exhibits, and the supervision of Handpresso’s distributors’ communications abroad. In this way, they make sure that Handpresso’s corporate identity is conveyed to the customers in everything they see.