Design
Our design approach is based on a very precise analysis of the needs and the environment, a deep understanding of the interactions between a product and its user. Because, for NIELSEN INNOVATION, design is much more than just styling. It's a key element in product innovation.
Our products and services clearly express the underlying concept. Their forms serve their functions and key-features, as well as the identity of the company behind.
Thanks to this analysis, we come up with simple shapes and volumes which are the key to high-value products that express their uniqueness in a few seconds on a shop shelf.
Our designs aim at improving people's quality of life.
From the assembly worker, all the way through the product
lifetime and its recycling process.
We do believe in products that care."
Patrick Chateau
design manager